lynne a.jpg

Lynne Forsyth mailer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lynne Forsyth mailer

Lynne Forsyth mailer

Lynne Forsyth is an editor and proofreader who wanted to get the attention of potential clients. A little piece of DM was created taking the form of a brochure enclosed in a business card size folder.

Using well-known sayings and idioms that relate to accuracy and detail, it describes her role and the importance of words. Headlines have the cross from the t’s and the dot from the i’s removed, referencing this attention to detail. These missing dots and dashes spell out ‘help’ in morse code on the cover, leading into what Lynne can offer. This project was selected for inclusion in Phaidon's re-release of 'A Smile in the Mind'.

lynne b.jpg
s2.jpg
s1.jpg