Association is a Scottish graphic design agency specialising in branding, packaging, print and web. Founded by award-winning designer Michael O’Shea.
The Scottish Chamber Orchestra creates a vibrant and emotional connection with its audience. The brand brings to life the diversity and warmth of the musicians and reflects the emotional range of the music they share.
The logotype hints at the physical shape of the orchestra formation. A uniformity in typography and layout acts as a consistent wayfinding structure to house the various moods and emotions captured through photography.