Scottish Chamber Orchestra
The Scottish Chamber Orchestra creates a vibrant and emotional connection with its audience. The new brand brings to life the diversity and warmth of the musicians and reflects the emotional range of the music they share.
The new photography style uses portraiture to highlight the individuality and energy of the musicians through colour and movement. Landscape photography gives a sense of place and evokes a mood and emotion. It reflects the recognisable colour and light of Scotland while delivering the honesty and approachability of the concert experience.
The new wordmark hints at the physical shape of the orchestra formation. A uniformity in typography and layout acts as a consistent wayfinding structure to house the various moods and emotions captured through photography.